Multi-Location Healthcare Group
How a 5-location medical practice went from invisible online to dominating local search — increasing map views by 312% and phone calls by 89% in 90 days.
A Trusted Practice with an Untapped Digital Presence
A well-established 5-location medical practice in a competitive metro market. Despite a strong clinical reputation and 15+ years of practice, their digital presence didn't match their real-world reputation. They were being outranked by newer, less experienced practices that had invested heavily in digital marketing.
Patient acquisition had plateaued, and the majority of new patients were coming from physician referrals rather than online discovery. The practice leadership knew they were leaving growth on the table — they just didn't know how much.
Invisible Where It Mattered Most
When we conducted the initial audit, the issues were immediately clear. This wasn't a case of one or two things being off — it was a systemic lack of digital infrastructure across every touchpoint where patients were searching.
- Inconsistent business information across 50+ directories — wrong phone numbers, outdated addresses after a recent office move
- Google Business Profile was incomplete — no photos, sparse description, no posts
- Online reviews were scattered and mostly outdated (3-4 years old), dragging their average down to 4.2 stars
- Website was 6 years old, not mobile-optimized, and had a bounce rate over 70%
- Competitors with half the clinical experience were ranking above them in Google Maps for key terms
- No strategy for responding to or generating new reviews
The result: a practice that patients loved in person but couldn't find online. Every day, potential patients were choosing competitors simply because those competitors showed up first.
A Phased Approach to Digital Dominance
We designed a 12-week engagement with four overlapping phases — each building on the last. The goal was to fix the foundation first, then layer on growth systems that would compound over time.
Comprehensive listing audit and cleanup across 50+ directories. We corrected NAP (name, address, phone) data on every platform, uploaded professional photos, and claimed unclaimed profiles. Every location was given a consistent, accurate digital footprint.
Implemented an automated review request system that triggered after appointments. Trained front desk staff on how to naturally incorporate the ask into checkout. Built a comprehensive review response protocol — every review, positive or negative, received a thoughtful, timely response.
Complete website redesign with a mobile-first, conversion-optimized approach. Integrated online booking, an insurance verification tool, and individual provider pages with bios, specialties, and patient reviews. Every page was built to answer the questions patients ask before picking up the phone.
Launched an ongoing Google Business Profile management program — weekly posts, Q&A management, photo updates, and service area refinement for each location. This kept the profiles fresh, active, and signaling relevance to Google's algorithm.
Measurable Impact in 90 Days
The results began showing within the first month and accelerated as each phase compounded on the previous one. By the 90-day mark, the practice had completely transformed its digital presence.
“We had no idea how much business we were losing by having wrong phone numbers on directory sites. Apex didn't just fix that — they built a system that keeps everything accurate automatically. The results speak for themselves.”— Practice Administrator
Ready to See Results Like These?
Every engagement starts with a free strategy session where we audit your current digital presence and show you exactly where the opportunities are.
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