Apex Media Solutions Launches Google Ads & Local Service Ads for Local Business

STUART, Fla., September 17, 2026 —

Apex Media Solutions is expanding their services to include Google Ads and Google Local Service Ads (LSA). New managed ad services give small businesses more authority in customizing their online visibility and generate higher quality leads. 

Key Facts: 

Why is Apex Media Solutions expanding their services? 

Small and mid-sized businesses increasingly compete for a shrinking amount of attention on the search results page, where paid placements, map results, and organic listings all compete for the same click. Apex’s new managed ad service adds paid placements to the mix, which Google shows in the sponsored section of the search results page (SERP). The position of a result in the SERP is considered the most important factor in determining click-through rate (CTR), in fact the first search result receives 2.5 times more clicks than the second or third result listed. 

What do these new services look like? 

Dedicated Apex ad specialists work with small businesses to develop hand-crafted keyword and creative strategies, easing the stress of complicated campaign research and development from small, local teams.

Supported by combined decades of experience, our team manages budget recommendations and continuously track ROI analytics to manage client ad spend and lead volume. 

What’s the difference between the new services? 

Google Ads: Pay Per Click

Google Ads charges a business for every click an ad receives, regardless of whether that click turns into a customer. In exchange, businesses get significantly more control over keyword and creative strategy as well as full visibility into ad spend and ROI. Apex ad specialists guide businesses through which campaign strategy will work best for their unique circumstance: 

Google Local Service Ads: Pay Per Lead

Google LSAs place business at the very top of the SERP, before organic and sponsored search results, and are labeled with “Google Guaranteed" badge. LSAs function on a pay-per-lead model, only charging businesses when a qualified customer actually calls. Price per call is based on industry and the local market, rather than a bidding system. Apex ad specialists continuously manage LSA accounts to verify clients are only being charged for qualified leads. 

How is Apex Media Solutions Supporting Small Businesses Beyond Ad Services? 

Ads that are not supported with organic content means that leads are rented, not owned. Apex ad specialists work to understand client’s needs holistically, ensuring effective strategy alignment every step of the way. Paid ad services capture immediate leads, while Apex’s directory, reputation, and website services build visibility over time. Neither can replace the other. Local and paid services work in tandem to support a steady, continued stream of new and returning clients.